[Source] It sounds like a joke, but Vanilla Ice really is huge in South Africa. Same goes for Australia and East Asia. He just returned from South Africa, where he played several sold out arenas.
So who could blame the ad folks at Castle Lite, the South African brew, when they were charged with selling an ice cold beer to the masses and came up with the highest selling rap song of all time that just so happens to have the word Ice right in the title (TWICE!)?