Friday, July 24, 2009

Famous Face is Behind New Police Magazine

The substance of the tv talk show 3Talk With Noeleen was particularly poor. Nothing good is going to come of this R17 million investment in public relations to improve the image of the police, which should be spent on fighting crime. Seriously, how can one market a country with such appalling crime statistics?

The Police Ministry has hired TV talk show host Noeleen Maholwana-Sangqu (a favourite Oprah wannabe) to produce a new magazine promoting the image of the police internationally at a cost of R17-million. The first issue is being launched on Friday by Maholwana-Sangqu and Deputy Minister of Police Fikile Mbalula (no whiteys involved, hey? Perhaps the publisher?). The new magazine is called Rivoningo, which is a Xitsonga word meaning "the light", and is set to publicise justice and policing programmes.

The SAPS awarded the tender for Rivoningo in February to African Spirit Media for R17.04-million, a cost of about R2.1-million an issue. The contract is for publication, delivery and distribution of the quarterly magazine for two years. The tender was advertised in October last year.
African Spirit Media is owned by Maholwana-Sangqu and publisher Deidre Theron-Loots. Both are involved in publishing in-house magazines.

Maholwana-Sangqu runs the SABC3 afternoon TV talk show 3Talk with Noeleen. "3Talk has been on for almost six years and Noeleen continues to gain the respect and admiration of her viewers," says the SABC3 on its website. "3Talk With Noeleen has always dealt with real issues affecting real people."

Theron-Loots is CEO of the TCB Group, a custom publisher of travel and lifestyle publications.

The new magazine profiles the SAPS work to a mainly international audience, partly in preparation for the 2010 Soccer World Cup. Theron-Loots said 50 000 copies of each edition of the 64-page glossy magazine would be distributed free worldwide, to an address list compiled with the help of the non-profit democracy institute Idasa. "It's aimed at governments, embassies and business - larger corporations. Only about 10 000 are distributed in Africa and the rest of them go to America, Asia and Europe," she said. "It's not from South Africa to South Africans, it's to other countries." She said the magazine was a good product. "It shows us all the work that they're doing." (Well, you can't bull shit South Africans about its crime situation. Yip, best to go overseas then.)

By Louise Flanagan

3 Opinion(s):

Doberman said...

I remember Noeleen during my last visit there in January. Woeful. When one sees the professionalism of Aussie presenters and then you see Noeleen, she's a retard in a mental ward.

Second point, who is she married to in the ANC hierarchy? I smell the ANC hand in this.

If she's not related to an ANC cadre, who is she boinking? Urggh..

Pensioner said...

Rivningo?? sound a lot like Rivonia doesn't it. Never watch Noeleen, she used to be a news reader at 702, can't stand her.
R17 million spend on a PR magazine for the SAPS, could have been better spend on recruiting some people with real police potential and not the riff raff that you see loafing around your local police station.

Dachshund said...

Know what busy people at governments, embassies and business do with free magazines that compete with all the other free magazines and unsolicited mail they get?

They toss them.